I’m an independent marketing analyst: I research the market, looking for marketing ideas, plan their execution and either implement them by myself or delegate them to other people. I harvest and analyze marketing data, organize and automate my work, develop market research tools and databases.
It’s not my “job” or “business”, it’s my hobby for the last ten years. I immensely love what I do every day. I feel that marketing research is the most undervalued topic in the field of business and marketing, and I’m happy that marketing analyst as a profession finally became one of the most exciting jobs of the century.
It started back in 2003 when I, after about six years of experience in software development, decided to create and sell my software products. It looked like an easy way at first, but soon I found that my programming skills weren’t enough to create a product that people will buy. I worked on random software ideas, heavily invested my time into their development, then threw them away after they failed to sell.
After few unsuccessful attempts, I decided to study economics and marketing. Starting from Smith and Kotler, I got some basic knowledge that led to the first sale. It wasn’t an easy path, but I got some real results.
I switched from developing random ideas to organizing and automating my marketing activities. My first successful product was keyword research software I released in 2005. I heavily used it to optimize my Google AdWords campaign that produced a steady stream of sales. Then Google put some limits on their free data sources, so I switched to pre-harvested keyword databases I sell up to this date.
All these years I learned business and marketing, looking for marketing ideas and implementing them. I treated myself as a software developer, not as an entrepreneur or marketer. It was a never-ending battle between programming/selling my products as a job and market research as a hobby.
Last year I invested some time into rereading my diary and summaries for the last decade. It became apparent to me that I’m not the one who I thought I was. I’m not a software developer, but a marketing researcher. I found that my favorite projects weren’t in the field of software development itself, but in organizing and automating my researches.
I started to study this topic and soon I found that there is one profession that perfectly suits my hobbies, experience, and lifestyle: marketing analyst. From this time I don’t label myself as “software developer”, I’m the one who researches the market looking for marketing ideas, plans their execution and implements/delegates them.
I still develop software, but not as “products to sell”, but as tools that I use in my everyday work. If you are a marketing analyst as I am, you should try them. I hope you will love their idea, look and feel because their developer is a person who love research, who knows what it’s like to be a marketing analyst.