Here you will learn a simple, really cheap and almost instant way to boost creativity, productivity and motivation of your marketing team, no matter how small, immature or unmotivated it may be at the very beginning or during the crisis. It’s all about acquiring, accumulating, reusing and scaling marketing knowledge and expertise in plain English. No code, no software, no budget.
You need not hire software developers or distract full-time employees. Freelancers or interns can perfectly do that, and you don’t even need to micromanage them.
The method is so effective that you will experience exponential grows if you are persistent enough at early stages. I’m so sure because that’s what I do for the last year: this article, the blog, and even my new business are side effects of this approach. I could grow and sell my previous business for 2x ARR in 6 months because of it.
It all started with Ray Dalio and his Principles.
The book is brilliant, but what excited me the most was the system behind his company: he perfectly organized, saved and reused all available knowledge and expertise about financial markets. That’s what made his company one of best performing hedge funds in the history of humankind.
After learning more about his way and trying it in my previous business for some time, I got a simple question:
Is it possible to do the same in marketing and sales?
Here is the reason: while knowledge and expertise are the key in finance, marketing is mostly about execution. You can’t read a book and instantly become 100 times more productive and creative. You need to practice a lot to make use of the knowledge and earn expertise. Rinse and repeat.
But, unlike in finance, marketing knowledge is freely available in enormous volumes. You can easily find the answer to any question in Google or Quora, up to ready-to-use marketing systems and tools. The only question is how to make it actionable and scalable.
So, the correct question is:
How to translate marketing knowledge and expertise into real-world actions and results?
We need not reinvent the wheel called “business processes”. All we need is an easy and fast enough way to develop, run and scale various kinds of marketing processes in our companies.
The best part is that with all that volume of freely available marketing knowledge and expertise, developing marketing processes becomes so easy that you may delegate it to interns or outsourced to freelancers.
Just give them a popular marketing book, an easy enough process design tool, and they will translate the book into a marketing expert system in just a few hours. This way, just for the price of a second copy of the book, you will get not just “awareness” but a process which you can instantly reuse inside your company.
You don’t even need to waste your time reading the book 🙂
It all starts with copying and pasting text and images. The very first version of the system may be just a copy of the book, split into chapters, then we can translate some chapters into a set of questions and actions, converting natural language into actionable steps. It’s an iterative process that eventually leads to an algorithm which you can easily execute, outsource and automate whenever it makes sense.
For example, this blog and this article result from such a process I developed in about 10 hours total based on a popular book on content marketing. And, what’s more important, we can easily reuse this process for all my future projects. I don’t even need to run it on my own anymore because it’s simple enough to for delegating and outsourcing.
What about translating expertise?
We can do it in the same way: just ask your experts to write what they do – it will become the very first version of the marketing expert system. Then you need to follow the process, adjusting it along the way according to experts’ feedback and real-world results.
It’s a onetime expense that brings long-term recurring results. You get a virtual marketing assistant, which becomes smarter and smarter with each passing day, helping your marketing team to grow the business or even replacing some of its members. You no longer lose expertise when losing people but perfectly preserve, accumulate, reuse and scale it.
Is it hard and complex?
You need not be formal or learn any fancy programming language. It’s not “coding”, it’s writing a set of instructions for smart people, not dumb robots.
Yes, you will eventually outsource and automate some steps, but it’s not required at the very beginning. You will naturally come to it, no need to rush and spend money ahead of time.
Then, when you finally come to automation, you will minimize risks and expenses because of splitting automation tools into smaller pieces with clear requirements and lower budgets. You will also be able to fallback to manual execution whenever a script breaks. It makes automation highly predictable, reliable and scalable.
Does it really work?
This article, the blog, the company and its products are side effects of such processes.
By developing and following marketing processes, I could grow my previous business in 6 months, sell it for 2X ARR, then launch Adomation and bring it to life in 3 months, working for 3-5 hours a day on average.
I still hate doing marketing and sales, by the way 🙂
Only when I focused on developing marketing expert systems instead of doing everything manually, I could overcome procrastination and do the work.
What’s the catch?
No, it’s extremely boring! That’s why I advocate for using interns and freelancers for designing first versions of marketing systems.
But after you get the very first version of a system, running and polishing it becomes interesting and even exciting. Whenever you get real-world results, you get both resources and motivation to make it better over time.
Yet another problem comes with motivating your team to use these expert systems, especially if it’s disorganized and unmanageable. I know, I know…
Here you can try to boil a frog: instead of forcing people to follow processes, you can use processes to educate and level-up your team, gradually organizing and automating small pieces of their tasks until you get a solid process that nobody can ignore. Start small and iterate.
I will share more information about managing remote marketing teams in this context soon.
How to start?
Subscribe to my blog – I will share practical aspects of designing, running and scaling real-world marketing expert systems and managing remote marketing teams.
Then look at Adomation Processes – it’s a tool I’m using to design and run marketing processes.
Here you will find demo processes, that you can run, copy and update according to your needs.
It’s not a universal system design tool, but it’s heavily optimized for acquiring, accumulating and reusing marketing and sales knowledge and expertise.
My big goal is to make use of all available marketing knowledge in the world. It was just an abstract idea at the very beginning, but the more I do it, the more I believe that it’s possible in a much shorter time frame than I initially expected.